5 steps for a successful digital marketing audit.

1. Determination of goals and key metrics

This phase of your digital marketing audit depends on your vision, it’s subjective since the marketing goal of one company may be increasing brand awareness while another company may be centered around brand engagement.

2. Gathering performance data

Now you need to get statistics from your channels aligned with the metrics you set in the step before. The goal of this phase is to compare your current state with your MOS (measures of success).

3. Evaluation of content marketing strategy

According to the Content Marketing Trends report, companies that document their content marketing strategy are almost 50% more effective than those that don’t.

4. Evaluation of the competitive landscape

Keeping an eye on your competitors is a foundational tactic to have insights into who they are, the threats that they pose to your company, and their strategy. It will give you a competitive edge.

5. Examination of messaging and positioning

We mean by messaging the way you communicate your values to your prospects. While positioning means the creation of a positive impression in the minds of your customers.

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DuetoData

DuetoData

Due To Data is a Marketing Powered AI startup specializing in Customer behavior analysis based AI: data collection, preparation, and emotions analysis.